Complexity

What it is and what sets it apart: Organised richness—not chaos or defect. Distinct from intensity: a cup can be intense and mono-note.

How it’s perceived or evaluated: Log three moments (dry, hot, cool). Seek evolution, not an invented endless list.

Flavours, benefits or impact: Raises interest and perceived value. Tell the lot’s story without hype.

Technical notes: Origin, variety, process and roast add layers. Calibrate so notes are not inflated.

Common mistakes: Do not fill cards with unshared descriptors. Do not call a defect “ferment complexity”.